Instructure Acquires Video Microlearning and Assessment Company Practice


Practice's learning methodology and intuitive platform will strengthen Instructure's offerings

SALT LAKE CITY, Nov. 28, 2017 /PRNewswire/ -- Instructure, Inc. (NYSE: INST), a leading software-as-a-service (SaaS) technology company in education and learning and performance management, today announced it has acquired Practice, an applied video microlearning solution used to sustain continuous learning cultures and drive innovation.

Instructure official logo (PRNewsFoto/Instructure)

Organizations use Practice to create a scalable means for teams to frequently practice skills and receive meaningful, timely feedback through the power of peer-to-peer video assessment and coaching. With its focus on training, feedback and measurable improvement, Practice can be integrated into Instructure's product offerings, including Bridge for corporate learning and talent management, Canvas in the education space, and Arc in the video learning space.

"This acquisition reflects our ongoing commitment to provide our customers with experiences that make it easy to learn and improve," said Mitch Benson, SVP of Product at Instructure. "When people are engaged and have a way to receive actionable, open feedback and coaching, their competency and confidence levels increase. Studies show that Practice works, and we're happy to welcome the team to Instructure."

Instructure will leverage Practice's mobile and web video technology to enhance its talent management and learning solutions, helping people maximize their potential. Through consistent feedback and interactive ways to receive coaching and assessment, people can build more meaningful relationships with their managers and peers, and become more engaged and happy at work.

"From the beginning, we built Practice with impact in mind," said Emily Foote, chief client officer and co-founder of Practice. "By bringing Practice's capabilities to Instructure, we have an incredible opportunity to help many more people reach their full potential. In addition to scaling our impact, we are beyond excited to work with and learn from an organization that strives for excellence and always puts learners first."

Practice was founded in 2011 and has offices in Philadelphia and San Francisco. The company helps clients — including Comcast, Domino's Pizza, and UCSF Medical School — promote learning and career development while driving innovation.

Instructure, Inc. is a leading software-as-a-service (SaaS) technology company that makes software that makes people smarter. With a vision to help maximize the potential of people through technology, Instructure created Canvas, Gauge, Arc and Bridge to enable organizations everywhere to easily develop, deliver and manage engaging face-to-face and online learning experiences. To date, Instructure has connected millions of instructors and learners at more than 3,000 educational institutions and corporations throughout the world. Learn more about Canvas for higher ed and K–12, and Bridge for the corporate market, at

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